What is the deal with Walter Mercado?

Really….the guy claims to have a wife, who really appears to be his secretary/assistant, and he wears tons of makeup and these frilly, tacky, getups that can only be described as a cross between Buck Rodgers, Liberace, the Pope, all involved in a terrible explosion in a Lace Doily Factory.

Can you tell me…is this guy really eccentric, or is this an act imposed upon him by a crazy producer?
Who makes this guys clothing? His wife/assistant? He seems like he is really sexual, in a heterosexual sense, but also looks like he is into crossdressing. I don’t understand his selling point, and tend to ignore what he is saying because I can’t get over what he looks like!

Someone please help me with this.